Mandate
You lead and manage the IKEA FOOD Commercial team consisting of the Restaurant sales areas, Customer areas (including Co-worker restaurant), dish wash and Cafés (where applicable). You implement the IKEA FOOD concept to increase the sales of IKEA home furnishings products and support the IKEA position as the leading home furnishings company.
You support your co-workers, using the HR idea, so that they can carry out the IKEA FOOD concept. This involves generating store traffic, converting visitors to customers, strengthen the low-price profile and the Swedish identity of the IKEA store.
You contribute to a positive, relaxing and inspiring customer experience. You focus on our customers, seek (and act on) feedback, monitor customer satisfaction and improve service levels. You will see the area through the eyes of the customer. You work actively with sales steering and to increase the turnover per seat.
You are a member of the IKEA FOOD management team, bringing functional specialist knowledge to this group as well as contributing on a generic level to the decision making process in order to achieve the function objectives
Main Responsibilities and Duties
Commerciality
? Maximise vitality and commerciality of IKEA FOOD in your store to increase sales and profitability according to your goals. Ensure an effective implementation and presentation of the IKEA FOOD range matrix. Implement your action plan utilising the appropriate national and international benchmarking tools and best-practice; for example merchandising techniques, sales KPIs, sales steering, 3 Aces & 1 king and price & quality ladder.

Leadership HR & Communication
? Ensure that all co-workers in the IKEA FOOD commercial team understand the IKEA Concept and how this impacts on their specific roles.

Business Navigation
? Develop, agree with the IKEA FOOD Manager and communicate to your team an annual action plan for IKEA FOOD commercial areas to execute the IKEA FOOD country and Function business plan. Monitor and evaluate the success of this plan in order to influence future plans.

Qualification
Knowledge
? University degree in hotel, restaurant, tourism or business administration and proven leadership abilities, from successful experience of retail management or, from experience being a multi-unit food service manager.
? ALTERNATIVELY
? Extensive and advanced successful commercial or retail management experience and successful experience being a multi-unit food service manager with proven leadership abilities with strong experience managing managers as well as management competence.
? Ability to speak and understand verbal and written English at Business level.
Motivation
? Communicative and high energy in bringing out the best in direct reports and other co-workers by motivating and developing them
? Passionate about food and people.
? Interest in life at home and home furnishings.
? Finds motivation in, and lives, the IKEA values and acts in line with the IKEA leadership Criteria
? Must have a strong interest in the food service industry and a willingness to gain extensive competence in food service issues such as HACCP.
Capability

? A person that has the potential becoming a Store Manager, or potential to take another next step
? Demonstrates service minded and customer oriented attitude and focus
? Demonstrates strong commercial skills in all areas of responsibility
? Has business overview, analytical skills and tactical thinking.
? Action oriented and able to go from strategy to results
? Able to act proactively and is self-driven
? Must have multi-tasking capabilities
? Good organisational skills.
? Able to develop and maintain relationships and cooperate with all levels and functions needed